The first part of any product design cycle is a great idea. You may have that idea before coming to us, but if not, we can definitely help work one out! We offer several methods of ideation, from a simple chat to a fully structured creativity session.

Have you got an idea, but unsure of what next? Contact us.


Once there is an idea, the next stage is to gather as much knowledge and data as possible in order to maximise the product’s potential. This includes: scoping out any competitors you are likely to have, customer preferences, the strengths and weaknesses of the current offerings, whether there are any intellectual property opportunities, restrictions, standards or requirements of the locality your product is aimed at.

Put simply, research is crucial, with the ability to make or break your product.


On completion of your research, it is time to start creating! From the information we have learnt about the market, volumes and legal requirements of the product, we can begin to do several things:

Product Specification Writing – the key to any well-functioning product is a carefully-defined specification. Through the creation of a rigorous project specification prior to production, we enable you to have a well-informed idea of how your product is likely to perform before any major investment takes place.

Industrial Design – with the research and specification in hand, our Industrial Designers can get to work, within our studio, concepting your product and creating the first manufacturable visualisations. This stage can also involve mechanical and electronic conceptualisation, creating top-level designs which display every aspect of your product’s function.

Prototyping and Proof of Concept – should your product rely heavily upon a specific component working in a new and novel way not previously conceived, then this may well be the most crucial element of your product development process. Through various methods including 3D printing, breadboard testing and user experiences, we will test all aspects of your design, protecting your investment by creating working prototypes to test particular sub-sections, functions or aspects.